Post by Boston Consulting Group (BCG)

Name: Chief marketing officers are increasingly being given the job of leading AI transformation in their
Uploaded: 2026-06-15T08:48:16.741Z
Channel: Boston Consulting Group (BCG)
Description: Chief marketing officers are increasingly being given the job of leading AI transformation in their function - and being held accountable for delivering results. The gap between what CMOs claim they

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Chief marketing officers are increasingly being given the job of leading AI transformation in their function - and being held accountable for delivering results. The gap between what CMOs claim they have achieved, and what they have actually built, is the defining issue. For more insights, read BCG’s third annual CMO survey: https://on.bcg.com/4opWWwR #BCGinCannes

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