Post by Boston Consulting Group (BCG)

Most change efforts fail because people do not believe in them. In the latest edition of Being the CEO, Jim Hemerling speaks with Barbara Martin Coppola, former CEO of Decathlon, about how to lead change in a way that people actually get behind. Her approach is simple. Start with a clear direction and explain why it matters. As she puts it, “First, you need a vision, and you need to help employees understand why we are here and why it’s worth building.” Then take the time to understand what holds the company together, and show early progress so people see that change is possible. An interesting read for CEOs navigating complex changes. Check out the full interview: https://on.bcg.com/4vys3JN