Post by Boston Consulting Group (BCG)

Name: The marketing function is at the forefront of AI transformations. But BCG's new survey of marketin
Uploaded: 2026-06-16T13:30:01.083Z
Channel: Boston Consulting Group (BCG)
Description: The marketing function is at the forefront of AI transformations. But BCG's new survey of marketing leaders suggests that some of these transformations are illusions. On the eve of Cannes Lions, Ma

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The marketing function is at the forefront of AI transformations. But BCG's new survey of marketing leaders suggests that some of these transformations are illusions. On the eve of Cannes Lions, Mark Abraham, Global Leader of BCG’s Marketing, Sales, & Pricing practice, shares the key findings. https://on.bcg.com/49YIUfY #BCGinCannes

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