Post by Boston Consulting Group (BCG)

What will define leadership for sustainable consumer products? Tying the sustainability strategy to business outcomes is essential, say Ann Tracy of Colgate-Palmolive and BCG’s Shalini Unnikrishnan, but leaders must ensure initiatives fuel company priorities. "What we're trying to do as leaders in this space is to ensure that our companies keep one foot anchored in the long term," says Tracy. "We do that by really looking for and establishing the resilience message." #BCGatCGF #CGFSummit

Video Content