Post by Born Social

We knew what we were getting into with Premier Inn. 💤 Really excited to see our first campaign together out in the wild, bringing “You know what you’re getting” to life in a way that’s unapologetically social-first. At the heart of it is UK Saturday Night Live comedian Al Nash, stepping in as Premier Inn’s brilliantly straight-faced “Chief Kipologist” — leaning into the brand’s obsession with a great night’s sleep, and the simple truth that keeps people coming back: predictability, perfected. As our Chief Creative Officer Paddy Smith, puts it, "It's an awkward, brilliant, creative playground for a brand that's willing to stick its neck out. Given how far Premier Inn goes to guarantee a great night's sleep, it's only fair they get the chance to spotlight it, and this work brings education and entertainment together beautifully." Credit to the dream teams that worked with us to make this possible, OMD UK, Leo Burnett, Detail Films, Beej Harris, Ali Al Akel & Jess Wood. Read more thanks to Campaign UK: https://lnkd.in/gcHYe4nM

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