Post by Born Social

Guinness drinkers have photographed their pints since the dawn of time. Our Pint of View beermats didn't try to change that behaviour. It simply tapped into it and gave them a new way to tell their story through their own POV. The result was thousands of unique perspectives, proving that the most powerful stories weren't ours to tell; they belonged to the community all along - mates across the table, the rugby crowd, the pub window, the dog at their feet, the 'Lovely Day' itself. Sometimes the smartest thing a brand can do is get out of the way and let the community do the rest.

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