Post by Born Social

POV: We turned a humble beer mat into a portal for millions to capture their own ‘Pint of View’. Working with Diageo, we transformed one of Guinness’ most iconic symbols, the pint, into a frame to capture ‘Lovely Days’, in all their forms and the Guinness community did the rest, taking it somewhere bigger than we ever could on our own. From pub tables to stadiums, gigs and even the North Pole, the beer mat became a way for people to make it their own. In LBBonline - Little Black Book’s Behind the Work, our Chief Strategy Officer, Callum McCahon, and Guinness' Marketing Director, Paul Carton, discuss the creativity and cultural connection that saw Pint of View travel far beyond the pub table. Read the full article here: https://lnkd.in/etVbBzi7