Post by BORA

What better way to connect than over a shared passion for cycling? The BORA Bike & Kitchen Hub in Barcelona was the perfect place to bring together partners, guests and cycling enthusiasts during the Grand Départ of the Tour de France. Together with our partners, we combined cycling passion with inspiring conversations, shared experiences and unforgettable moments – from a joint bike ride through the city to watching the Tour action together at the Hub. The weekend showed once again how powerful shared experiences can be when bringing people and brands together beyond everyday business. Thank you to all partners, guests and cycling enthusiasts who joined us and made these days so special. #TdF #ProudSponsor