Post by BORA

Innovation doesn’t happen without challenging conventions. And it certainly doesn’t happen without taking risks. At the Industry Summit by the Inside Wohnen publishing group, our CEO Willi Bruckbauer took the stage with his keynote “From Cooktop Extractor to a New Kitchen Culture.” From early challenges and mistakes to bold decisions and breakthrough innovations, he reflected on what truly shaped BORA’s path: questioning the status quo, learning fast, and consistently thinking beyond products. Because BORA was never just about developing kitchen appliances. It has always been about rethinking the way people experience cooking and creating an entirely new kitchen culture. And this journey continues. Something big is already on the horizon. In September 2026, our Experience Days in Herford will open the next chapter. The BIG4 are coming — not as updates or evolutions, but as bold new innovations that will redefine expectations once again. The countdown has started. Stay tuned. #BORABig4 #ExperienceDays