Post by Body and Soul International

The football's on. Everyone's watching the group stages. And the smartest incentive buyers we know are already thinking about the next trip. Issue 04 of Beyond the Brief is live - and we're making the case for a destination that's been hiding in plain sight for incentive travel planners. We're also tackling the briefing problem nobody talks about: 77% of participants say they want a "unique" experience. Almost no brief actually defines what that means. The gap between those two things is where most programs quietly fail. This issue covers: → Why South Korea belongs on your shortlist right now → What "unique" actually means — and how to brief for it → A DMC partner that knows how to unlock the country properly Subscribe to Beyond the Brief and don't miss another issue. #IncentiveTravel #MICE #CorporateTravel #Football2026 #BeyondTheBrief #bodyandsoulint #BodyandSoulInternational Body and Soul International Phoenix Voyages Group Edouard GEORGE