Post by Designworks, A BMW Group Company

Can configuring your car be as exhilarating as driving it? We say: It has to! That’s why our Munich studio reimagined the digital configurator experience for #BMW. We designed a simple, intuitive, and visually engaging concept that captures the excitement of the car itself. “Our aim was to let users imagine their new BMW as part of their lives. We wanted to draw them into a realistic and visually striking environment”, says Jessica Behnsen, Lead Designer at Designworks Munich. So, in the new BMW configurator, the car can be experienced in various settings: As morning turns to evening, flowers sway in the summer breeze while shadows lengthen, and the interior begins to illuminate. After configuring their personal BMW, users can switch to 3D view and admire their vehicle from every possible angle.* If you’d like to learn more about this project or try the interactive experience, check the link in the first comment below! *The BMW iX3 can already be configured online. Next, the new BMW configurator will include all existing vehicles—first in Europe, then worldwide. #CarConfigurator #UserExperience #InteractiveDesign #MobilityDesign Special thanks to the team! Byeori Jeon Mario Kapsalis Julia Raith Jyoteen Majmudar Jessica Behnsen

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