Post by Blueprint to Bluechip

Most NIL conversations are about opportunity. Greg Glynn, APR work starts somewhere else — with identity. Greg is the Founder & CEO of Pliable Marketing, the only NIL agent in the country who holds Accreditation in Public Relations through the Public Relations Society of America, a registered sports agent in multiple states, professor at Sports Management Worldwide, former voice of the Portland Pirates, and author of The Magic Cleats — the first-ever children's book based on NIL. In 20 years in the sports industry, Greg has built one of the most comprehensive and character-driven approaches to athlete branding in the country. His 10-Step Athlete Branding Playbook, his representation of 35+ athletes, and his work featured in Sports Illustrated and the Wall Street Journal are all built on the same foundation: authentic brands last. Everything else fades. In the latest episode of The Standard Podcast™, Greg walks through: — What the NIL industry consistently gets wrong about athlete value — What the 10-Step Athlete Branding Playbook actually teaches athletes about identity before it teaches them about deals — What character-driven branding looks like in practice — including athletes using NIL to fund childhood cancer research — What coaches, parents, and programs need to understand about preparing athletes for this landscape — Why platform for purpose outlasts platform for profit — every time This is relevant for athletes — and equally relevant for any professional working in sports, marketing, education, or athlete development who wants to understand what authentic brand-building actually requires. The athletes who build something lasting are the ones who knew who they were before the deal arrived. 🎙️ New episode of The Standard Podcast™ — link in comments. Connect with Greg: PliableMarketing.com | Athlete Brand Advisor Podcast | 1-707-PLIABLE

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