Post by Blue State

How do you effectively ask for support while crucially maintaining the dignity of the people at the center of the story? It's a question, in one form or another, that we get asked a lot. Over the past three years, our London team has researched what UK donors actually expect from ethical fundraising creative, combining original donor research with extensive live-market testing. Drawing on the data—as well as practical examples and results from client campaigns—we've identified five key lessons every fundraiser should know. This Thursday, Anjali Bewtra and Lizi Zipser will be discussing them for the first time at the Chartered Institute of Fundraising convention in London. If this tension feels like a familiar challenge, we hope to see you in the room—or around the building. We look forward to exploring these ideas together. Queen Elizabeth II Centre Mountbatten, 6th floor 10:45–11:30 AM BST https://lnkd.in/eE5Ycdfd