Post by Blue State

If 60% of Google searches end without a click, how should nonprofits respond? The Blue State team recently analyzed Google’s shift toward AI-mode and evaluated new advertising opportunities in paid search. By layering Performance Max on top of always-on branded search, we drove significant new donors and revenue. The zero-click donor journey is here — learn how to fundraise in this new era of search: https://lnkd.in/e6H6yK53 #DigitalFundraising #PMax #PaidSearch #MarketingROI #NonprofitGrowth