Post by Bloomberg Media

Ahead of Cannes Lions International Festival of Creativity, Bloomberg Media Global Chief Commercial Officer Christine C. Cook joined Michael Kassan on The Good Company Podcast for a conversation on trust, and the future of media in an increasingly AI-driven world. Christine discusses why context and credibility matter more than ever, Bloomberg Media’s evolution across video and events, why live experiences continue to thrive in a digital-first and increasingly AI-driven landscape, and what audiences are looking for from media brands today. A timely listen as the industry readies to gather to discuss many of these same themes next week. Listen here: https://lnkd.in/gx-s7Qnn #CannesLions #BloombergMedia