Post by Blend

We're so excited to see this one out in the world! We partnered with Core Sound Imaging to create a new brand and website for their cloud-based medical imaging platform. The challenge was unifying a fragmented brand, multiple names, an outdated visual identity, and a website that didn't reflect the sophistication of the product. We brought everything under one name with a brand that earns trust in a market saturated with the same blues and greens, without blending in with every other healthtech company. From there, we built a website on HubSpot Content Hub structured around how healthcare professionals actually evaluate platforms, clear pathways by role and specialty, a focus on conversions, and a flexible build that gives their team full control to evolve content without developer support. A huge shoutout to the team at Core Sound Imaging for being brilliant to work with throughout Erin McCoy Schwanna Ferguson Martin Cogburn Lindsey Klein. The best projects come from genuine collaboration, and this was exactly that. See the full project here: https://lnkd.in/efDPEpvt