Post by Blend

ConData have been auditing freight bills since the 1950s. Founded by two truck drivers manually checking for overcharges, they've grown into a business that processes around $50 billion in annual freight spend for clients including General Motors, Boeing, Walmart, and Lockheed Martin. When Chris Cassidy joined as CEO, he arrived with a clear ambition. To reposition the business from a legacy freight auditor to a transportation spend optimisation leader. The brand and website needed to reflect that. So we rebuilt both from scratch. The logo was designed to carry meaning. The interlocking initials form a unified mark that nods to the world of data and technology while telling the ConData story in a single symbol. The colour palette was kept deliberately restrained. A dark, sophisticated base lets the content breathe, with orange used selectively to connect the new identity to the brand's heritage. The website was built on HubSpot Content Hub with a clear focus on converting the kind of serious, high-intent buyers ConData are now positioned to attract. A brand and website built to take a 70-year-old business into its next chapter. Find out more about the project here: https://lnkd.in/eG9U4X-g