Post by BKR Capital

Most founders don’t fail because of bad ideas. They struggle because what got them to 0→1 doesn’t get them to 1→100. In this weekend read, Brian Halligan—co-founder of HubSpot, shares “Halliganisms”; a collection of hard-earned lessons, capturing the messy, non-linear journey from startup founder to scaleup CEO. A few takeaways that stood out to us: • The CEO role must evolve dramatically Early-stage is execution-heavy; scale demands vision, alignment, and inspiration. Many founders fail to make this shift. • There is no silver bullet—only compounding progress Growth looks like “2 steps forward, 1 step back.” Endurance, not breakthroughs, builds enduring companies. • Culture isn’t a byproduct—it’s a product Your culture competes for talent just like your product competes for customers. It needs intentional design and iteration. • Great companies optimize for enterprise value—not individual wins Misaligned incentives creep in as you scale. The best leaders actively fight this “scale tax.” • Strategy is about conviction, not consensus When everyone zigs, the best founders zag—and stay the course long enough to be proven right. If you are moving from building a product to building an organization, this is worth your time. 👉 Read the full article here: https://lnkd.in/enCgZhi9 #BKRCapital #WeekendReads #StartupFounders #FounderJourney #TechStartups #StartupAdvice #StartupTips