Post by BioCat GmbH (part of AddLife)

We are happy to share some highlights from our recent participation in the annual AddLife AB marketing meeting, graciously hosted by our sister company Euroclone SpA in Milan! Our colleagues Dr. Sieke Schaepe and Dr. Heinz Doersam represented BioCat at this insightful event, where marketing specialists from across the AddLife group connected to share expertise, best practices, and new visions for the future. One of this year’s key topics was the impactful integration of artificial intelligence into marketing strategies, expertly guided by an external referee. Beyond exchanging knowledge and ideas, the agenda was packed with inspiring presentations as well as interactive workshops on digital marketing and online presence, brand authority, and more. Thank you, Euroclone SpA, for your hospitality and thanks to every single participant for the great energy and the engagement! 💡We look forward to turning these new insights into action and continue driving innovation together.💡 #WeAreAddLife #MarketingInnovation #collaboration