Post by BIKE24

The cycling industry spent three years in a tough spot. Oversupply, discounting, consolidation. We came through it by doing less, not more. No marketplace experiments, no structural pivots. A deliberate decision to focus on what we know works: selection, availability, fast delivery, excellent service. In 2025, that paid off — nearly €290M in revenue and double-digit growth while most of the market was still finding its footing. Our CEO and co-founder Andres Martin-Birner talked through the whole story on the Kassenzone podcast with Karo Junker de Neui. What the tough years really looked like, what we changed, and where we see growth coming from next. 🎙️ Full episode in the comments. #BIKE24 #cycling #ecommerce #kassenzone #cyclingindustry #europeanretail