Post by Bike Europe

𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗜𝗡𝗧𝗘𝗥𝗩𝗜𝗘𝗪: '𝗙𝘂𝗹𝗹 𝗿𝗲𝘀𝗲𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱' - 𝗖𝗘𝗢 𝗝𝗼𝗻𝗮𝘀 𝗡𝗶𝗹𝘀𝘀𝗼𝗻 𝗼𝗻 𝗿𝗲𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝗰𝗰𝗲𝗹𝗹 𝗚𝗿𝗼𝘂𝗽 When Jonas Nilsson joined Accell Group as COO in July 2023, the company was perceived as being in a critical state. In January 2025, Nilsson took over as CEO and initiated the One Accell Strategy. In an exclusive interview with Bike Europe he explains where the Accell Group is on the strategy timeline and what the market can expect from this once industry-leading company. 💬 𝗞𝗲𝘆 𝗾𝘂𝗼𝘁𝗲𝘀 ∙ "Our brands were very locally rooted, but there was also too much overlap" ∙ "Another mega trend in Europe is the expansion of the low-value market" ∙ "I quickly learned at Accell that you can’t make generic statements about this industry, because every channel, every category, every geography is slightly different" ➡️ 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄: 🔗 https://lnkd.in/eccWmdz6