Post by BIC

🎨 Alix Dufour, Art & Creativity Manager at BIC, took part in the Culture & Com Summit 2026, organized by CB News at Le Monde auditorium, joining conversations around the "Cultural power of brands." Alix spoke about BIC's efforts to make art and creativity accessible to all: "Our writing instruments have been part of people's everyday lives and beyond their primary purpose, they have become tools for expression and creativity. Over time, we have seen creators transform BIC products into incredible works of art, demonstrating that a simple everyday object can become a powerful creative medium. This observation inspired us to celebrate and support this creative movement through concrete initiatives such as the BIC Art Collection, our Virtual Museum, the global BIC Create community and the BIC Art Master contest."   Thank you to CB News for creating a space for these discussions—and to everyone contributing to the evolving dialogue around creativity, culture, and brands.   Discover our Virtual Museum here: https://lnkd.in/eEwS454U Join our amazing BIC.Create community: https://lnkd.in/e8wK94kv Participate in Art Master if you're based in the Middle East or Africa: https://bicartmaster.com/   #Creativity #Culture #BICCreators #Art