Post by BIC

Name: 🎉 Happy 70th anniversary to our beloved BIC M10! This pen has been part of everyday life for gener
Uploaded: 2026-05-29T13:59:19.543Z
Channel: BIC
Description: 🎉 Happy 70th anniversary to our beloved BIC M10! This pen has been part of everyday life for generations across the globe, but did you know it's particularly loved in Belgium? 🇧🇪 To give the BIC

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🎉 Happy 70th anniversary to our beloved BIC M10! This pen has been part of everyday life for generations across the globe, but did you know it's particularly loved in Belgium? 🇧🇪 To give the BIC M10 the celebration it deserves, BIC partnered with another beloved Belgian icon: the Smurfs. Together, we imagined the 102nd Smurf: the “Tireless Smurf” — a character created to embody the long‑lasting writing performance of the M10. A unique mural, illustrated using a single BIC M10 pen, brings this new character to life. #BICGroup #Smurfs #Design #EverydayEssentials

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