Post by Bia Bezamat

✨ Delighted to be quoted in Vogue Business again, this time on the growing relationship between fashion and dining. Another great piece by Joe Bobowicz exploring how and why food has become such a powerful cultural tool for luxury brands. I talk about how food embodies many of the qualities of modern luxury (craftsmanship, exclusivity, ritual) and how while a hero product can signal status, sharing a meal can create atmosphere, spark emotion and build connection in a way few other brand experiences can. As luxury becomes increasingly experiential, it's no surprise to see more brands using dining to bring their worlds to life 🦞 [paywall] https://lnkd.in/ed86Jbsa Kantar Claire Wotherspoon Alyona Levitin