Post by Bhoomi Mehta

Stock Market Trader turned Product Marketer | GTM, Growth & Lifecycle Marketing | Fintech, E-commerce, BFSI

Nike just dropped a 6 minute World Cup ad. CR7, Mbappé, Haaland, LeBron, Travis Scott, Kim Kardashian, Ted Lasso. Yes. Kim Kardashian. In a football ad. I didn't get it at first. But that's the point. Nike isn't making a football ad. They're making a cultural moment that football fans, pop culture fans and basketball fans all feel something about. Every 4 years Nike reminds the world that the best marketing doesn't feel like marketing. It feels like something you want to watch twice. #Marketing #WorldCup2026 #BrandStrategy