Post by Beyond The Table Research, an AMG Research Company

"𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗱𝗲𝘀𝗶𝗴𝗻 𝗶𝘀 𝗮 𝗯𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗮𝘁 𝗻𝗮𝗿𝗿𝗼𝘄𝘀 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗵𝘂𝗺𝗮𝗻𝘀 𝘄𝗵𝗼 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗰𝘁." "𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗲𝗲 𝗺𝘆 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮 𝗱𝗶𝘀𝘁𝗮𝗻𝗰𝗲 - 𝗼𝗿 𝗶𝗻 𝗮 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹 - 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗮𝗻𝗱 𝗿𝗲𝗮𝗱 𝗺𝗼𝗿𝗲, 𝗜'𝘃𝗲 𝗱𝗼𝗻𝗲 𝗺𝘆 𝗷𝗼𝗯." No matter how much the world may change, people are at the center of market research. After all, market research is not just 𝘢𝘣𝘰𝘶𝘵 people - what they like, what they don't like, how they view themselves, or what they are willing to pay for something - but also 𝘧𝘰𝘳 people - people who often have very important decisions to make. We've used this space to share how AMG Research draws on decades of experience and enormous topical and methodological breadth to design effective research. We've demonstrated how Beyond The Table Research, an AMG Research Company, Pittsburgh's premier market research facility, is a versatile resource partner for successfully executing challenging and ambitious research projects. We've also drawn on the unique experiences and perspectives of some of the incredible professionals form across our industry to elevate -- and celebrate -- research as a discipline. Today, we're zooming out a step further. If a research project were a movie, then data would be the plot - the characters and developments that drive towards and a conclusion. Screenplay and cinematography, however, are what turn plot elements into a story. They are what capture the audience's attention and make disparate events comprehensible. Quite simply, they turn information into 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯. We recently had the pleasure of speaking with Creative Director of Illuminate Data Visualization and Carnegie Mellon University School of Fine Arts graduate James Mojonnier, whose skills and experience help illustrate how this same dynamic applies to the domain of research. In our interview, which we are excited to share here, James convincingly argues that aesthetic clarity and creativity enhance the relevance and impact of research and create value for whom it is needed most - the people using research to make decisions! 𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 to read the complete interview and view examples of visualization in action.