Post by Beyond Business School

𝗦𝘁𝗼𝗽 𝗗𝗿𝗲𝗮𝗺𝗶𝗻𝗴. 𝗦𝘁𝗮𝗿𝘁 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗻𝗴. Incremental improvement is no longer enough. In today’s world, real competitive advantage comes from strategic innovation — the ability to transform, not just optimize. That’s why we’re launching a 4-hour intensive crash course designed for leaders who want to move innovation from buzzword to business impact. 🔍 What we’ll work on, concretely: • The difference between creativity, optimization, and true transformation • How to lead innovation when certainty is low and stakes are high • Turning ideas into results using Design Thinking, Lean Startup & McKinsey’s Three Horizons • Building a culture of intelligent failure and psychological safety • Measuring innovation with the right KPIs and leveraging open innovation & partnerships 🎤 Real-world inspiration, not theory Innovation looks very different in practice — whether you’re scaling AI-driven cybersecurity or building a premium consumer brand from scratch. You’ll hear directly from: 🍦 Adnana P., Co-founder of Velocità & Founder of Sago Finance 💬 Razvan Costache, Director of Innovation, Bitdefender (Consumer Division) 👩‍🏫 Trainer Adina Saniuta, Ph.D.ță, PhD — university lecturer at SNSPA, President of the Faculty Advisory Board, with extensive entrepreneurial and marketing experience across national and multinational companies. 🎯 Who is this for? Managers, entrepreneurs, and innovators who want a clear roadmap to turn ideas into measurable business impact, fast! 📩 Want to join or learn more? Reach out to Andra Ghibuțiu or Grégoire Vigroux, co-founders of Beyond Business School