Post by BESTSELLER Region East

London spirit, Athens energy: TOPSHOP is back in Greece! We recently celebrated the official relaunch of TOPSHOP in Greece with a special launch event at our BESTSELLER showroom in Athens. Inspired by London – the city at the heart of TOPSHOP’s identity – the showroom was transformed into a contemporary fashion space where media representatives, content creators, and personalities from the fashion, music, and lifestyle scene experienced the Spring/Summer 2026 collection firsthand. The event signalled the start of a new chapter for TOPSHOP in Greece and a renewed connection with a generation that expresses itself through confidence, creativity, and fashion. “We feel so privileged to bring TOPSHOP back. It has been absent from the high street for seven years, so SS26 marks a major relaunch across 21 countries, including Athens. I think the team here has done a great job – we have launched with some of the best partners in Greece, and we are really happy to be back”, says Per Arvad Pedersen, International Sales Manager of TOPSHOP, about the event. The new collection is now available at 40+ points of sale in Greece, bringing the brand closer to its audience through selected wholesale partners. #ThisIsBESTSELLER #BESTSELLERRegionEast #TOPSHOP #Athens #Greece #London #LaunchEvent

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