Post by BESTSELLER Region East

In April, colleagues across BESTSELLER came together for Gift of Action 2026 – our annual initiative dedicated to giving back to our communities. This year’s theme, “Together against youth loneliness”, inspired teams across Region East to support young people and families in their local communities. Across Türkiye, Austria, Slovenia, Greece and the UAE, colleagues contributed through workshops, donations, volunteering, clothing donations and support for counselling, care and youth-focused initiatives. Together we were able to support the following amazing organizations: - Türkiye: “Toplum Gönüllüleri Vakfı“ - Austria: “Kinderhotel Collegialität” by Caritas Wien - Slovenia: “Zveza prijateljev mladine Slovenije” and their project “Pomežik Soncu” - Greece: “Together for Children” and their helpline and counselling centre - UAE: “Gulf for Good”, “Dubai Health Blood Donation Center” and “Thrift for Good” While the initiatives differed across markets, they were all connected by the same purpose: creating belonging, care, and human connection for young generations. Thank you to everyone who contributed and helped bring Gift of Action 2026 to life across Region East. It is a strong reminder of the positive impact we can create when we act together! #ThisIsBESTSELLER #BESTSELLERRegionEast #Charity #Türkiye #Austria #Slovenia #Greece #UAE