Post by Bert Miller

Military, D-1 Athlete to Venture Capital...What a Journey Sean played D1 Lacrosse then became a Captain in the Marine Corps and served two duties in Iraq and now co-founded a fund for the #consumer space. BEYOND THE BOTTOM LINE explores: Shifting Consumer Behaviors Out now is the first of a two-part episode series with Sean Koffel, Co-Founder and Partner of Watchfire Ventures. A mainstay in the adult beverage industry, Sean and I first met when he and his business partner were launching American Born Moonshine in Nashville over a decade ago. The duo have since turned their success in the adult beverage category into a venture and private equity firm, that supports creative beverage brands coming to market. In this first episode, Sean Koffel shares his perspectives on the bifurcated consumer segments that are developing before our eyes: those more hesitant and risk-averse and those craving experiential brand exposure at a scale never before seen. He predicts a whole new kind of “cool” as people look to reconnect and share new meaningful experiences with friends. This episode is fire. See link in the COMMENTS: You’re going to want to tune in. Stay tuned for part 2 coming soon. #marine #leadership #consumergoods