Post by Bergans of Norway

We’re excited to announce that Bergans of Norway is returning to the UK market. 🇳🇴 🎉 🇬🇧 Through a new partnership with New Heights Brand Distribution, part of the HIGHLANDER GROUP, we’re taking a focused approach to rebuilding our presence across specialist outdoor retail in the UK and Ireland. “The UK is one of Europe’s most important and dynamic outdoor markets. We’re excited to return with a partner who understands the retail landscape and shares our passion for authentic outdoor brands,” says CEO Silje Garberg Ree. Together with New Heights, we look forward to working closely with retailers to reintroduce Bergans to a new generation of outdoor consumers. 🎒 👕 “Bergans is one of the true heritage brands in the outdoor industry – with a strong reputation for quality and authenticity. We’re proud to bring the brand back to the UK,” says Ken Reeve, Highlander Group. This marks an important step in strengthening Bergans internationally with a clear focus on functional products, responsible development, and long-term brand building. 🏔️ ♻️ 🌲