Post by Ben van Rooy

A lazy marketer might be exactly what your business needs. Not lazy as in careless. Lazy as in: refuses to overcomplicate things. Finds the efficient path. Ships one thing done well instead of seventeen things done badly. That was one of the takeaways from a live Canned the Marketing Podcast at the B2B Marketing Conference with Fiona T. from Noel Leeming and Anna Henwood from Stickybeak. We dug into what small budgets and big ambitions actually look like when you strip away the theory.