Post by Benoît Rubin

✨ Some moments make you pause. Others push you forward. For me, this article is both. 🛠️ It reflects over 20 years spent building stores across cultures—France, Romania, India 👂 Listening to local teams, navigating real-life constraints, and learning what truly creates value. 📚 It’s also shaped by long evenings of reading, reflecting, researching 💡 Through my Doctorate journey at École des Ponts Business School, where I’ve explored how AI can enhance customer satisfaction without sacrificing humanity. And it’s inspired by those asking bolder questions: 🌱 Can retail heal more than it harms? 🤖 Can AI bring us closer to our customers—not just faster? 💡 Can leadership mean building with soul? I don’t claim to have the answers. But I’ve lived enough of the questions to know they matter. If you’re someone shaping the future of business, retail, AI or sustainability—I’d love to hear how you’re navigating this shift. ➡️ Read the full article here: https://lnkd.in/g9BuxbcM #Retail #AI #LeadershipResponsable #Sustainability