Post by Benjamin Weinmann

The pouch. The straw. The childhood memories. Few brands are as instantly recognizable as Capri Sun Group. Behind the iconic fruit drink is a global company headquartered in Switzerland — and a CEO with clear views on paper straws, the sugar debate, retailers like Migros-Gruppe and Coop, and the next chapter under billionaire owner Hans-Peter Wild. Read the exclusive interview with Roland Weening here. https://lnkd.in/erbJN5WJ #retail #drink #consumer #pricing #sustainability