Post by Ben Fanning

Your customers know something you don't. John Case, CEO of Acumatica, explains that the farther leaders get from customers, the more likely they are to solve the wrong problems. Organization growth creates distance. More meetings. More reports. More layers. Less time hearing directly from the people who actually use your product or service. That's why John intentionally creates opportunities to hear directly from customers. Because the best decisions start with understanding what's really happening on the front lines. A great reminder for every leader navigating growth, scale, and AI.

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