Post by Benetton Group

Our e-commerce platforms for United Colors of Benetton and Sisley have officially migrated to Shopify, marking a key milestone in Benetton Group’s digital transformation journey. The new architecture enables faster innovation, greater operational efficiency and enhanced capabilities across the entire digital value chain, from customer experience and loyalty programs to marketing communications and order management. This is only the beginning: following this successful replatforming phase, we will continue to evolve our digital experience to better express the identities of United Colors of Benetton and Sisley and meet the expectations of a new generation of consumers.