Post by Benetton Group

As the 2026 World Cup begins and the world turns its eyes to the tournament, Benetton Mexico invites us to see football from a different perspective. With Hay Otro Fútbol, developed in collaboration with artist Rubén Ochoa and Colectivo Waikiki, a set of four limited-edition postcards - available as exclusive gifts in our Mexican stores along with dedicated tote bags - reinterpret football as a space for encounter, diversity and coexistence. A project that brings together culture and retail activation, while staying true to Benetton’s DNA: using shared and universal languages to promote dialogue, inclusion and the value of differences. Because beyond competition, there is always another way to look at the world.