Post by Benetton Group

As part of Sport Business Forum 2026, we were pleased to welcome the ItalyPost Academy students to the Benetton Archive for an immersive learning experience combining company visits and direct exposure to industry reality. The Academy brings together students from management, economics, communication and sport sciences, offering direct exposure to companies and professionals shaping the sport industry and regional ecosystems. During the visit, they explored the value of corporate heritage in preserving identity, storytelling and supporting innovation and communication, including our sport dimension, and were particularly impressed by the richness of the collection, the organization of the Archive and the care devoted to preserving decades of creativity and entrepreneurial culture. We are proud to contribute to this journey, sharing with younger generations how heritage can help understand the present and shape the future.