Post by Ben Nichols

👟 𝗪𝗛𝗘𝗡 𝗧𝗛𝗘 𝗦𝗪𝗢𝗢𝗦𝗛 𝗪𝗔𝗟𝗞𝗦 𝗜𝗡 One thing I've noticed: the stories that matter most in padel rarely announce themselves as significant when they break. Nike scouting Premier Padel tournaments looks, on the surface, like a contract rumour about one player. What it actually is: the clearest signal yet that the sport's commercial infrastructure is about to be competed for by a different class of player entirely. The specialist brands that built this market didn't build it to hand it over — but they also didn't build it expecting the company that signed Michael Jordan and Roger Federer to come knocking. That's the New Padel World. The rules keep changing, and they keep changing faster than most people in the sport are tracking. Read more in my recent Linkedin Article here 👇