Post by Bel

In China, snacking is happening in the streets too. 🇨🇳​ ​ Kiri® teams took part in two major public events in Shanghai and Guangzhou to support the launch of Kiri® Fresh Cheese.​ ​ On the agenda: product tastings, sports challenges, immersive brand experiences, and direct interactions with consumers.​ ​ At the North Bund Coffee Festival in Shanghai, as well as the Tianhecheng Bread Festival in Guangzhou, the Kiri® booth attracted strong attention: more than 55,000 cubes sampled, 1.3 million visitors reached, and thousands of products tested on site.​ ​ The events also highlighted Elaine Zhong, Kiri® ’s new ambassador in China, with a strong presence throughout the booth experience and brand journey.​ ​ But beyond the numbers, these moments reflect something bigger: a brand that continues to anchor itself in new consumption habits in China, at the crossroads of pleasure, sharing, sport, and everyday snacking.​ ​ Congratulations to the teams who once again succeeded in turning a simple tasting into a real popular gathering.​ ​ #ForAllForGood

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