Post by Beko Europe

This is what Beko Europe looks like when it comes together. Four brands, one pavilion at EuroCucina 2026, designed by Mario Cucinella, shaped by our Design Studio in Milan, and rooted in decades of research at our Cassinetta Centre of Excellence. Italian design heritage isn't a label for us. It's a way of thinking, one that runs through every surface, every color, every detail you'll experience this week. And special thanks to Massimo Bottura. His philosophy that food bridges culture, responsibility, and creativity reflects everything we stand for. 📷: Mario Cucinella Architects 📷: Walter Vecchio Studio #EuroCucina2026 #Beko #LegacyDesignPurpose