Post by Beiersdorf

How do science, speed, and local relevance drive success in one of the world’s most dynamic skin care markets? 🇨🇳 Shirley Xue, General Manager North East Asia & Managing Director China, shares insights into China’s highly science driven skin care landscape – and explains how our patented ingredient Thiamidol® earns the trust of Chinese consumers by addressing clearly defined local needs and regulatory requirements. From strong demand for clinically proven efficacy to fast paced innovation, digital acceleration, and local co creation: discover how Beiersdorf is scaling scientific excellence in China with brands like NIVEA and Eucerin – and why local adaptation and regulatory expertise are key success factors. 👉 Read the full interview on the Beiersdorf Blog #Beiersdorf #WinWithCare