Post by BCG X

Name: More effective targeting. Stronger brands. Higher ROI. To make this possible, General Motors part
Uploaded: 2026-01-20T14:00:09.327Z
Channel: BCG X
Description: More effective targeting. Stronger brands. Higher ROI. To make this possible, General Motors partnered with Boston Consulting Group (BCG), BCG X, and Microsoft to reimagine how new vehicle demand i

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More effective targeting. Stronger brands. Higher ROI. To make this possible, General Motors partnered with Boston Consulting Group (BCG), BCG X, and Microsoft to reimagine how new vehicle demand is understood, measured, and activated. Together, we built an AI-driven audience propensity engine powered by Fabriq Personalization AI by BCG X—activating hundreds of granular audiences and proven to outperform legacy approaches. GM's SVP and CGO, Norm de Greve sat down with BCGs Shelby Senzer to discuss GM's marketing transformation and what it unlocked. https://on.bcg.com/4bImgd7 #FabriqPersonalizationByBCGX #Automotive #AI #Personalization

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