Post by BBDO New York

Fine lines and wrinkles aren't the first signs of aging. It's realizing your "a few years ago" was actually 25 years ago. We took that feeling and built a campaign around it with our partners at Kenvue. By turning nostalgic moments into subtle time checks, we gently nudged an entire generation toward retinol, and reversed years of sales decline in the process. See what inspired our "Neutrogena Remembers" campaign. 💡 💡 Susannah Keller | Alex Booker | Leah Smolensky | Joanna (Jo) Fennessy | Elizabeth Ferraro | Chris Hanrahan | Matt Miller | Laura Vancil | Hallie Cain | Chesney Jensen | Sidney Fortunato | Alex Oskuie | Azusa Kobayashi | Morgan Jensen (Potucek) | Sarah Lader | Priya Mittal | Crystal Lin | Brii Williams | Fabiano Tatu | Pedro Zuccolini | Chris Hanrahan | Simon Fernandes | Jessica Dana | Sarah Farrand | Robyn Weiss-Jimenez | Deirdre OSullivan | Chris Riat | Xiang Wen HONG | Jamie Lim | Vendela Woo