Post by BBDO New York

Johnny Corpuz joined Asmirh Davis, Gunny Scarfo, and Fergus O'Carroll, on the latest On Strategy Showcase episode to talk briefing, creative relationships, and what's working at BBDO. Some advice worth bookmarking: ✔️ Rethink the brief itself. The format we created shouldn't limit how we inspire the people working from it. ✔️ Get out of the building. Real strategy comes from real life and the problems faced by real people. ✔️ Lead with what's working. Creatives respond better when you focus on what you like and why you like it. To watch: https://lnkd.in/eYr36akv To listen: https://lnkd.in/e9QFmBc4