Post by BBDO New York

After Sandy Hook, 65,000 teddy bears filled storage facilities. Millions more have appeared in the aftermath of school shootings nationwide, turning the teddy bear into a symbol of our collective grief, and a reminder that every child deserves a childhood free from fear. In partnership with Sandy Hook Promise, we transformed this emblematic symbol into a powerful call for change. The team behind the Effie Award-winning "A Teddy Bear's Dream" gave us a look at the strategy, creativity, and partnership that drove its impact. 💡 Chris Beresford-Hill, Peter Kain, Marcelo Nogueira, Benner Rawley, Erik Nyström, Elizabeth Maini, Cory Bork, Steve Viglione with our incredible partners: Nicole Hockley, Dawn Lyons, Anita Issar, Aimee Thunberg, SMUGGLER and Weber Shandwick. 🫶