Post by BBDO Germany

Sometimes BIG fits on a luggage tag.   Congratulations to out fantastic team and our amazing Miles & More GmbH clients on Gold in Relation and Bronze in Brand at this year's MAX-Award by DDV.   For the 20th anniversary of HON Circle, more benefits weren't the answer. Meaning was.   Together with artist @Mr Doodle, we built a mural at Munich Airport, shaped by the input of HON Circle members. Each member chose a personal fragment, produced as their own bag tag. A piece of art that flies with them.   A special mention to our working student Antonia Niemann, who won Bronze in the Talent category at her very first entry.   Thank you to Miles & More, Mr Doodle, and the entire team. Ville Ohtonen, Patrick Ryffel, Judith Safavi-Hir, Julia Weißbach, Linda Marschall, Ralph Langer, Oliver Lenz, Arno M., Tim Kestermann, Madeleine Montz, Martin Becker, Kai Schubert, Bjoern Bremer, Ilka Küppers, Jörg Behnke, Stefan Siever, Lufthansa   #DoBigThings #MAXAward