Post by BBDO Germany

What is creativity's job today? To create growth, relevance, and business impact. In a new W&V interview, Bjoern Bremer, CEO of BBDO Germany, and Nancy Reyes, Global President and CEO of BBDO Worldwide, discuss what the new BBDO stands for, how we shape the global BBDO Community, why Germany plays such an important role as BBDO's second-largest market and how we're bringing 'DoBigThings' to life together with our clients. For Nancy, creativity has a clear purpose: "It can transform companies, create growth, and make brands culturally relevant." Björn puts it just as clearly: "Clients don't just expect strong campaigns. They expect partners who understand their business in depth. The work has to move something." That's what Do Big Things means: Creativity with measurable business impact. Thank you for visiting us, Conrad Breyer and W&V, Werben & Verkaufen. #DoBigThings