Post by BBDO Germany

In GTA, you respawn. In real life, you don't. Four awards for CUPRA CrashTextAuto, built with PHD Germany: at the Deutscher Preis für Onlinekommunikation (DPOK), Gold in Automotive and Bronze in Public Affairs, Advocacy & Social Impact. At the Deutscher Digital Award {Bundesverband Digitale Wirtschaft (BVDW) e.V.), Silver in Digital Campaigns / Digital First and Silver in Social Media / Live Streaming. Texting while driving is normal in Grand Theft Auto Online. The campaign turned the game's in-game texting system into a road-safety message during UN Global Road Safety Week. A BIG year for creativity that lands where it matters. #DoBigThings