Post by Bauer Media Group

Audio is becoming more connected, more commercial, and more competitive. At The Podcast Show LDN, we'll show how we’re building at scale across podcasting, radio, streaming and advertising - creating a connected audio ecosystem across Europe. As podcasting evolves, the opportunity is shifting beyond reach - towards how talent, content and platforms work together to drive deeper engagement and long-term commercial value. Across the two days, you can catch us here: 🎧 Local Loyalty vs Global Algorithms with Simon Myciunka + Tyler West. How local brands, talent and platforms scale in a global, algorithm-driven ecosystem. 🔍 Cracking the Code: Why True Crime Travels with John Sweetman + Emilie Olsson + Collette McGonigle, moderated by Ruth Fitzsimons. Why true crime resonates globally - and how storytelling builds trust across audiences. 🎙 Tricks You Can Learn from TV to Keep Your Audiences Coming Back, moderated by lucie cave. Lessons from television on retention, format and building loyal audiences. 🎨 If They Don’t Click, They Don’t Watch with Callum McIntyre + Sophia Cimelli, moderated by Ruth Fitzsimons. The psychology behind titles, thumbnails and standing out in crowded feeds. 🤝 Beyond the Buy: Creative Bravery and Letting Audio Lead Video with Nadia Holmes + Allianz + Absolute Collagen + EssenceMediacom. Why trust and creative freedom are redefining brand partnerships. 💬 How Much Is Too Much? Navigating Intimacy in Podcasting with Laurence Bassett + Jon Mounsor. Balancing authenticity, boundaries and sustainable storytelling. 🎙 No margin for error: inside high-stakes podcast production with lucie cave + Cat Moran + Finn Ryan + Bryony Gordon. What it takes to produce podcasts in high-pressure, high-profile environments - from 10 Downing Street to global interviews, and the editorial and production realities behind them. 💰 Why Your Podcast Isn’t Making Money Yet with Bernard P Achampong + Dr Ayesha Taylor-Camara. Rethinking monetisation through audience value, not just scale. We’ll also be at our stand throughout - sharing how we’re connecting content, platforms and commercial capability across Europe. If you’re attending, come and find us!